Planning Task

DUE 19 OCTOBER

Planning:

You will now start planning your music video, allocating your time and deciding how your video will look. This will involve planning and creating the shots you will use.

Your planning should reference the research you have already completed, making sure your decisions are informed by your research into existing products. This is vital if you want to achieve top marks for your coursework.

Task 1: Calendar/Timeline

For this task you will produce:

}  A Calendar or Timeline
}  This should include:
o   When tasks will start and finish
o   Shoots
o   Deadlines
o   Class work and work outside of class

Task 2: Audience Research

For this task you will need to produce:

}  Questionnaires
o   These should establish what your audience wants and likes; and should be the basis for the choices made in the video (costumes, colours, etc.)
}  Analysis of questionnaires
o   For each one, analyse and discuss how these findings will education your construction.

Task 3: Mood Board

For this task you will produce:

}  A mood board illustrating your initial ideas and inspirations for your video.
}  This could include:
o   Potential colours
o   Potential fonts (for your captions)
o   Inspirational music videos/shots
o   Inspirational images
}  This should be followed by a brief explanation illustrating why these pieces in your mood board will contribute to your creative process. 


Task 4: Storyboard

For this task you will need to produce:

}  A detailed explanation of the concept of your music video.
o   What is the storyline/mood of the entire video?
o   What message are you trying to send?
o   What emotion are you trying to evoke from your audience?
}  10-15 storyboard style images planning the different story/shot elements of your music video.
o   You should:
§  Label each image, indicating the type of shot and lighting to be used
§  Explain why these planned shots are appropriate for your genre and audience

Task 5: Actors

For this task you will need to produce:

}  Proof of contacting your actors
o   This can take the form of a screenshot of an email or text message
§  Remember to remove personal data (emails/phone numbers etc..) from these screenshots before you post them on the blog
}  A final list of the actors you are using
o   This should contain:
§  Photographs of each actor
§  Information about each actor
§  An explanation illustrating why you have chosen these actors
§  An explanation illustrating why these actors are suitable for your genre and audience.

Task 6: Props/Costume List

For this task you will need to produce:

}  A list of potential props you may use in your shoot
}  A list of potential costume items you may use in your shoot
}  You should:
o   Include images of the props and costume items
o   Explain why these props and costume items are suitable for your concept, genre and audience.


Task 7: Location Reconnaissance

For this task you will:

}  Analyse the pros and cons of a minimum of 3 different locations for your shoot
}  This analysis should include:
o   Photographs of the location
o   An explanation illustrating why these locations are appropriate/not appropriate for your concept.
o   Weather dependent locations and their alternative location in case of undesirable conditions.
o   Your final decisions on locations for your shoot.


Task 8: Finalise Storyboard

For this task you will:

}  Re-draft any changes to the storyboard after considering your actors, costumes and locations.

Task 9: Production Team

}  Allocate your group members or volunteered crew their positions within the production team and document this on your blog.
o    Make sure your production team know what they are doing: cameraperson/director/editor/production assistant, etc.
o   Make sure your team know what they must do and how to work the equipment they have been tasked with.

Task 10: Production Schedule

For this task you will produce:

}  A detailed schedule for your team AND actors.
o   When must you find costumes and location permission (if necessary) by?
o   What dates will you be filming and in which locations?
o   When must specific crew or actors be present? (Do not invite an actor to a shoot if they are not needed at that time.)
o   Slot in a couple of dates for re-shoots.

Task 11: Filming

In order to have the best results in your editing process, make sure that you take at least 3-5 takes of each shot. 

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