Level Up - Genre Theory

TASK: Explore this theory on your blog and provide an example music video for each. 
Challenge yourself further and bring this back up in your planning. 

Pleasure of genre for audiences

Rick Altman (1999) argues that genre offers audiences ‘a set of pleasures'.

Emotional Pleasures: The emotional pleasures offered to

audiences of genre films are particularly significant when they

generate a strong audience response.

Visceral Pleasures: Visceral pleasures are ‘gut’ responses and are defined by how the film’s stylistic construction elicits a physical effect upon its audience. This can be a feeling of revulsion, kinetic speed, or a ‘roller coaster ride’.

Intellectual Puzzles: Certain film genres such as the thriller offer the pleasure in trying to unravel a mystery or a puzzle. Pleasure is derived from deciphering the plot and forecasting the end or the being surprised by the unexpected.