Research Task (Main Task)

Due 29 September, 2016

Research:

In order to complete this task, you will need to conduct a variety of different types of research looking at your chosen artist, production companies, record labels and at your audience. This research should inform your planning for your pack.

Task 1: Music Video Research

For this task you will produce:

·        An analysis of 5-7 music videos

o   Explore camera angles, mise-en-scene, lighting, shot distances, etc.

o   What are the conventions found in this music video?

o   How is the band/artist being represented? (Denotation and connotation)

o   Who is the audience for this video?

o   What genre is this music video? How is this shown?

o   What features of the shots you have chosen to explore will you use/not use in your own video?

For each video, you should embed the entire video itself from YouTube, include screenshot in which you analyse it specifically and a broader detailed analysis of the entire video.

Task 2: Music Video Directors

For this task you will produce:

·        A profile of 2-3 significant music video directors and their most famous/intriguing videos.

o   How long have they been in the industry?

o   What genre do they tend to stick to?

o   Do they work exclusively (or often) with a specific artist?

o   What are their signature styles?

o   Are there any particular shots that you found interesting?

Task 3: Theorists

Before you start analysing your chosen music videos, you must do some research on theories related to both music videos themselves and representations within music videos.

Here is a list of theorists I would like you to look at. Choose a MINIMUM of 3!

Music Video Theories

• Andrew Goodwin
• Roland Bartes
• Vladimir Propps

Representation Theorists

• Laura Mulvey
• John Berger 

Here is a Slideshare presentation to help you; it includes many more theories you could research.

http://www.slideshare.net/MissOzzy/theory-theorists

Task 4: Initial Ideas

For this task you will produce:

·        A detailed and dynamic mood board of your initial ideas including:

o   Your preferred/chosen genre

o   Artists you are considering using

o   Your inspirations

Task 5: Written Consideration of Artists and Tracks

For this task you should include:

·        Some background on the artist

·        What record label are they on?

·        Information about the chosen songs (What they are about, what the music video shows, etc.)

Task 6: Reasoning for Chosen Artist

Once you have decided your artist and track:

·        Discuss and explain why you have made your specific choice.

·        Consider tempo and beat

·        Lyrics and message

Task 7: Record Label and Production Company

For this task you will need to produce:

·        A profile of the record label and production company who has produced your chosen track.

o   How long have they been in the industry?

o   How much of your chosen artist have they worked on?

o   Who else belongs to the record label?

o   Who else does the production company handle?